More on the should-I-buy-this app

Thinking some more about my app idea. In effect, the app (or rather the data driving it) addresses the idea of market failure due to costs that aren’t accounted for in pricing. In a simplistic model, producers communicate with consumers through prices. But it’s clear that when costs like environmental degradation aren’t incorporated into the price, the model breaks down. The app would provide a way to surface costs like this directly to consumers.

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